Periplus Bookstore launched its new campaign today, called “IREAD” that stands for “Indonesia – Read English and Discover”. With this campaign, Periplus wanted to encourage Indonesians to read more English literature.

Inline with this campaign, Periplus also announced its commitment to support Taman Bacaan Pelangi. Starting from today until the whole year of 2014, Periplus would donate English children’s books for the kids who live in Eastern Indonesia through Taman Bacaan Pelangi and also encourage its customers to also contribute by putting drop boxes in all of their stores throughout Indonesia!

Judo Suwidji, the Managing Director of Periplus, said, “We share the same concerns with Taman Bacaan Pelangi. We want to help the kids in Eastern Indonesia by providing access to good English children’s books to them”.

We are very happy with this support! Thank you, Periplus!